A client storefront is a branded online store you create for a specific organization — a school, gym, company, or team — where their members order custom merchandise directly. With BrandLift Product Personalizer on Shopify, you can set up a complete branded storefront in approximately 15 minutes: upload the client's logo, select products, set pricing, and share the URL. Orders flow to your production queue with print-ready files attached automatically.

This quick-start guide assumes you already have a Shopify store with BrandLift installed. If not, start with our product customization setup guide — that takes an additional 10 minutes.

Before You Start: What You Need

Gather these from your client before sitting down to build:

Logo file — Vector (AI, SVG, EPS) preferred. High-resolution PNG (300 DPI minimum) works. If they only have a low-res logo from their website, offer to clean it up for $5–$10 (easy upsell).
Brand colors — Hex codes if they have them. If not, use an eyedropper tool on their existing website or logo.
Product preferences — Which items they want in the store. Default to a core set of 6–10 products if they're unsure.
Campaign details (if applicable) — Open/close dates for time-limited campaigns. Evergreen stores have no deadline.

Minute 0–3: Create the Storefront

Open BrandLift's admin in your Shopify dashboard
Navigate to Client Storefronts → Create New
Enter the organization's name
Upload their logo
Set brand colors
Choose store mode: Campaign (deadline-based) or Evergreen (always-on)
If campaign: set open and close dates

The storefront generates a unique URL immediately. You'll share this with the client after adding products.

Minute 3–10: Add Products

Select products from your existing catalog and apply the client's branding:

Click Add Products in the storefront builder
Select 6–10 products that fit the client type:

For schools: Hoodie, t-shirt (adult + youth), hat, tumbler, sticker For gyms: Tank top, performance tee, hoodie, water bottle, hat For companies: Polo, t-shirt, quarter-zip, tumbler, tote bag For teams: Jersey, hoodie, shorts, hat, warm-up jacket

For each product, apply the client's logo to the print area
Set retail pricing (your production cost + margin + optional client revenue share). See our pricing guide for formulas.
Configure any personalization options (name field, number field)

If you've built storefronts before, use a template — duplicate a previous storefront configuration and swap the logo and colors. This cuts setup time to under 5 minutes.

Minute 10–13: Preview and Test

Click Preview Storefront to see the customer-facing experience
Check: logo renders correctly, colors match, product mockups look good
Walk through the ordering flow — select a product, add personalization, add to cart
Verify pricing displays correctly
Test on mobile (open the preview URL on your phone)

Copy the storefront URL
Send to your client contact with:
- The URL
- A brief note: "Your store is live. Share this link with your [parents/members/employees]."
- Suggested announcement text they can copy-paste into their email or social media
- QR code (generate at any free QR tool) for physical posting

That's it. The store is live. When orders come in, they appear in your Shopify admin with production files ready to download.

After Launch: What Happens Next?

Orders arrive automatically. Each order includes the customer's customization choices and a production-ready file at the correct DPI and dimensions for your decoration method.

Client promotion drives volume. The more actively the client promotes the store link (email newsletters, social media posts, in-venue signage), the more orders you receive. Provide them with promotional materials — a flyer with QR code, social media graphics, email copy.

Revenue tracking. BrandLift tracks revenue per storefront. If you're sharing revenue with the client, review the numbers monthly and send their share. See our revenue model guide for typical earnings.

Repeat campaigns. For schools and teams, each new season or event is a new campaign. Duplicate the storefront, update the design, set new dates, and share the refreshed link. Setup time for repeat campaigns: under 5 minutes.

Frequently Asked Questions

How many storefronts can I create?

BrandLift's Basic plan includes 2 storefronts. Scale includes unlimited storefronts. Most decorators start with 2–3, prove the model works, then upgrade as their client portfolio grows.

Do I need a separate Shopify account for each client?

No. All storefronts operate within your single Shopify account. You manage everything from one dashboard. Each client gets their own branded URL but all orders flow into your unified order management.

What if I don't have the client's logo yet?

You can create the storefront structure (products, pricing, settings) and add the logo later. However, don't share the URL until branding is complete — first impressions matter.

Can I duplicate a storefront for a similar client?

Yes. Duplicating an existing storefront and swapping the branding is the fastest way to launch new stores. A gym storefront template, school template, and company template let you launch any new client in under 5 minutes.

Written by Rob Diederich, Founder of BrandLift & Kodiak Decorated Products.