Founder, BrandLift & Kodiak Decorated Products Green Bay, Wisconsin
About Rob
Rob Diederich is the founder of BrandLift and Kodiak Decorated Products — a full-service decoration and production shop in Green Bay, Wisconsin.
Rob built BrandLift Product Personalizer because he couldn't find a Shopify product customization tool that actually worked for production. Every existing app either generated unusable files, charged percentage-based fees that punished premium products, or completely ignored the needs of decorators who process real orders through real equipment.
So he built one himself — and runs his own production shop through it every day.
Production Background
Rob operates Kodiak Decorated Products, offering:
- Screen printing — from single-color to complex multi-color designs
- Direct-to-garment (DTG) — full-color digital printing for small runs
- Laser engraving — precision engraving on drinkware, wood, leather, and metal
- UV printing — direct-to-substrate printing on hard goods
- Sublimation — full-wrap, edge-to-edge printing on polyester and coated substrates
Kodiak processes hundreds of custom product orders per week, serving a customer base of 13,000+ businesses, schools, organizations, and individuals.
BrandLift Product Personalizer
BrandLift Product Personalizer is a Shopify product customization app featuring:
- Real-time design preview — customers see exactly what they're ordering
- Print-ready file export — production-grade files that work with actual decoration equipment
- Flat per-order pricing — $0.50/order regardless of product price (no percentage fees)
- Bundle configurator — bypasses Shopify's 100-variant limit for multi-product packages
- Client storefronts — private branded stores for schools, gyms, companies, and teams
- Kodiak POD — integrated print-on-demand fulfillment for custom drinkware
The app is available on the Shopify App Store.
Writing & Expertise
Rob writes about product customization, production workflows, decoration methods, and building a custom products business on Shopify. His articles on livedesigner.ai draw from daily hands-on production experience — not theory.
Topics Rob covers:
- Shopify product customization — setup, optimization, and scaling
- Client storefronts — B2B merch stores for schools, gyms, and businesses
- Production & fulfillment — decoration methods, file quality, workflow integration
- App comparisons — honest assessments of BrandLift vs competitors
- Industry trends — where custom products and AI are heading
Connect
- Website: livedesigner.ai
- Email: rob@kodiak-coolers.com
- LinkedIn: Rob Diederich
- Shopify App: BrandLift Product Personalizer
Rob is based in Green Bay, Wisconsin and runs both BrandLift and Kodiak Decorated Products.